Service
Digital Marketing
We offer a range of digital marketing services tailored specifically for China’s market. By leveraging the country’s most popular social media and e-commerce platforms, we help your brand reach its audience effectively and efficiently:
Weibo Marketing
Weibo is a major Chinese social media platform similar to Twitter. Weibo marketing involves creating and managing brand presence, running targeted ad campaigns, and engaging with users through posts, contests, and promotions to build brand awareness and drive engagement.
Huge scale of users
Weibo has hundreds of millions of users, covering people from all walks of life and all ages.
Fast information dissemination
Weibo is known for its immediacy and interactivity, which makes it an important channel for rapid information dissemination.
Connecting Public Figures and Fans
Many public figures such as celebrities, entrepreneurs, and government officials have opened Weibo accounts to interact with their fans, which makes Weibo a bridge connecting public figures and the general public.
High commercial value
As an important marketing platform, Weibo has a huge advertising market and user base, which provides huge commercial value for enterprises.
The Weibo Impact
Weibo is an important way for people to acquire information and understand social dynamics.
Weibo is regarded as one of the most influential social media platforms in China. It is able to disseminate information quickly and has a significant impact on the direction of social opinion. Many major events and topics are first discussed on Weibo. Weibo can reflect social hotspots, guide social opinion, and influence government decisions and social development.
Weibo is an important platform for brand promotion, marketing and interaction.
Weibo is an important place for people to get entertainment information and social interaction.
Through Weibo, we can spread our brand image to millions of users and establish interaction and connection with them. In addition, Sina Weibo’s advertising platform and precise placement function provide companies with a flexible means of marketing, thus increasing conversion rates and market share.
Wechat Marketing
WeChat is a bridge between people
Almost everyone in China has a WeChat account, which makes communication between people more convenient and efficient. Whether it’s chatting with friends and family or collaborating with coworkers at work, WeChat plays an important role.
WeChat is the main channel to get information.
WeChat public number, circle of friends and other functions allow users to access a wide variety of information from government or official organizations, media and individuals at any time, and can be commented on, retweeted and other interactions.
WeChat is a convenient payment tool
The popularity of WeChat’s payment function allows users to easily complete a variety of payment behaviors, including shopping, eating, taking a taxi, transferring money, etc., which greatly improves the efficiency of life.
WeChat is an online service platform
The emergence of WeChat applets allows users to enjoy a variety of online services, such as booking a doctor, ordering food, ordering takeout, checking express delivery, etc., without having to download a separate application.
WeChat is an important marketing tool
Enterprises can promote their brands and market their products and interact with users through WeChat public numbers and friend circle ads.
The Wechat Impact
WeChat public number, circle of friends advertising, small program marketing, live with goods, etc., a variety of marketing methods can meet the needs of different enterprises.
the powerful social attributes of WeChat can realize the rapid dissemination of marketing information and reduce the cost of customer acquisition with the help of sharing and forwarding among users.
the WeChat platform itself has huge traffic and influence, enterprises can enhance brand awareness and reputation through WeChat public number, video number and other ways.
WeChat has powerful user profiling and data analysis capabilities, which can help enterprises carry out precise marketing and improve the conversion rate of advertising.
Xiaohongshu Marketing
Xiaohongshu is quite significant in China
it is no longer just a simple social media platform, but more of an ecosystem that connects consumers, brands and lifestyles. It is even a search engine for young people.
Xiaohongshu is one of the largest lifestyle sharing platforms in China
Users share authentic life experiences, product reviews and lifestyle inspiration here, covering everything from beauty, fashion, travel, food, home and more. This authenticity and the power of word-of-mouth communication have made Xiaohongshu an important channel for many consumers, especially the younger generation, to obtain information and make consumer decisions.
Xiaohongshu is an important position for brand marketing
Unlike traditional e-commerce platforms, the content on Xiaohongshu is dominated by user-generated content (UGC), which is more authentic and interactive, making it easier to gain users’ trust and empathy. Many brands build their brand image on Xiaohongshu, promote their products, and establish a closer connection with their target consumers by cooperating with bloggers and engaging in content marketing.
Xiaohongshu is constantly expanding its boundaries
evolving from an initial cross-border e-commerce platform to a comprehensive platform that covers a wide range of fields, including content communities, e-commerce, and local life. It is building a complete consumer ecological closed loop, providing users with a full chain of services from content acquisition to consumer decision-making to purchasing experience.
The influence of Xiaohongshu in China is growing day by day
which not only changes the way people consume, but also provides new ideas and opportunities for brand marketing. In the future, with the continuous development of the platform and the expansion of the user scale, the status and importance of Xiaohongshu in China will further increase.
Xiaohongshu
The Xiaohongshu impact
The user group of Xiaohongshu platform itself has high consumption willingness and conversion rate, coupled with the platform’s 种草 and 拔草 mechanism, the brand’s marketing investment in Xiaohongshu can bring about a higher conversion rate.
Through the high-quality content and user interaction on Xiaohongshu, brands can enhance their awareness and goodwill and establish good relationships with users, thus realizing long-term benefits.
The precise targeting function of the Xiaohongshu platform can help brands focus their marketing resources on target user groups, improve marketing efficiency and reduce costs.
Through user comments and interaction data on the Xiaohongshu platform, brands can collect user feedback to understand the strengths and weaknesses of their products and brands, which can be used as a reference for product improvement and marketing strategy adjustment.
Douyin Marketing
Huge scale of users
Douyin has hundreds of millions of users, covering all age groups and social classes in China, with a high degree of user activity and a large portion of people’s leisure and entertainment time.
Far-reaching cultural influence
Douyin’s popular videos, challenges, music, etc., often quickly become social trends, influencing people’s language habits, consumer attitudes, and entertainment styles.
Huge commercial value
Douyin provides a broad marketing platform for enterprises, which can reach a large number of users through advertisements, live broadcasts, brand cooperation, etc., and realize brand exposure, product sales, user interaction and other goals.
Douyin
The Douyin Impact
Through creative videos, challenge competitions, and cooperation with KOLs, we can effectively increase brand exposure and user participation, and shape a positive brand image.
Douyin’s live streaming function can help merchants to interact and sell in real time, realize efficient conversion rate, and expand brand exposure and sales scale through the traffic and influence of anchors.
Bilibili Marketing
Gathering place for Generation Z
BiliBili is undoubtedly one of the cultural communities and video platforms where China’s younger generation, especially Generation Z users, gather the most at present. They have a strong interest in secondary yuan, games, technology, lifestyle and other content, and BiliBili provides such an inclusive and diversified platform.
Unique community culture
The pop-up culture, UP master (content creator) ecology, as well as a variety of terriers and subcultures, all constitute the unique community atmosphere of BiliBili. Users not only watch videos, but also participate in creation, interaction and self-expression, forming a strong sense of community belonging.
Increasingly rich content ecology:
In the early days, BiliBili mainly focused on ACG content, but in recent years, it has also become increasingly rich in life, science and technology, knowledge, fashion and other content, gradually attracting a more diversified user base.
BiliBili
The Bilibili Impact
marketing on BiliBili helps brands create a younger and more energetic image, and draws them closer to young users.
Utilizing the platform’s massive user data, BiliBili can provide precise advertisement placement services, helping advertisers achieve a higher return on investment.
Bilibili’s community atmosphere and high interactivity make it easier for users to interact and engage with brands. You can build a closer brand-user relationship by interacting with users, carrying out activities and cooperation.
E-commerce platforms promotion
This involves promoting your brand on China’s major e-commerce platforms like Alibaba’s Tmall and Taobao, JD.com, and Pinduoduo. Strategies include optimizing product listings, running paid search ads, managing promotions and discounts, and using platform-specific tools to drive sales and increase visibility.
We also provide a series of social media services for Japan, Korea, Southeast Asia and other markets to ensure that the brand image meets the aesthetic of the local market
Local Social Media Operation
Utilizing platforms popular with the local population, such as WeChat in China or KakaoTalk in South Korea, to effectively engage with the local audience.
LINE
A messaging app that is extremely popular for communication, stickers, and mobile payments.
KakaoTalk
The leading messaging app, also used for various services like mobile payments and gaming.
Naver
A comprehensive portal that includes news, blogs, and Q&A platforms.
Widely used for messaging in countries like Indonesia and Thailand.
We Build Every Piece for Your Brand
- Twitter: Widely used for real-time updates, discussions, and sharing news.
- Instagram: Popular for photo sharing and influencer content, especially among younger users.
- TikTok: Gaining traction for short-form video content.
- YouTube: Popular for video content across various genres, including entertainment, tutorials, and vlogs.
- Facebook: Highly popular across the region for social networking, news, and community engagement.
